Lectures

PART I. INTRODUCTION

Date	Title	Reading	Notes
2/4	Overview of eCommerce, Enrolled Students	Zero to One: Notes on Startups by Peter Thiel and Moovel	Current News_2/4/19; "MyPerspective" Assignment (Due (submitted to BlackBoard) 2/6)
2/6	Perspectives on eCommerce	Background books by Thiel, Mui, Kahneman, Adam Jonas video, ... or real basic background from Laudon Ch 3 or Deitel 3;	The Internet and the World Wide Web, Current News_2/06/19, PHP v Python as client-side interpreted, high level languages with dynamic typing

PART II. SOFTWARE TECHNOLOGIES AND CASE STUDIES OF ECOMMERCE

Initial discussion of Lab 3: Client-Side Processing with HTTP 

 

Date	Title	Reading	Notes
2/11	HTTP Servers, Basic Client-Server Example, Server-side Data and Transaction Processing; eBusiness Models, HTML	nVIDIA ; Handout2; Bessemers Top 10 Laws of eCommerce; How Search Works; html5 Tutorial; Basic background: Laudon Ch 2 or Deitel Ch 3 and Dietel 10.6-10.7, 29.1, 29.3-29.6	eBusiness Notes; Access to cPanel; Current News_2/11/18
2/11 Precept	Preparation for Lab 1;Plus: JAVA, PHP and cPanel,	Hall 16.2-16.5,17.4, 18.1-18.6 (JAVA Related) ; HTML5 Reference, PHP Tutorial, Personal cPanel: Small-scale shared LAMP web environment for individual students, faculty and staff., cPanel User Guide, Python Tutorial,and Quick HTML Reference	Lab 1 HandyRides
2/12	Special Seminar: Ben Baldanza*86, most recent CEO, Spirit Airlines	STAR Lessons in Leadership	4:30 pm Simpson International Building, Room A71;
2/13	Client-Side Processing. Example: Handout3	JavaScript Tutorial ; Hall Ch19.1 - 19.6	JavaScript Notes 2/13/18; Current News_2/13/19
2/18	Cookies; Handout4 ;& Intro to CSS and Beyond HTML:XML	Cookie Tutorial; Cookies & PHP;& CSS Tutorial,	Current News_2/18/18, Cookies Notes 2/18/18
2/18 Precept	Lab 2: Server-Side Processing with HTTP - Part II
2/20	Special Seminar: Laura Kornhauser'03,President & Co-founder, Statyfy "Where AI meets IQ"	"eCommerce Lessons from FinTech"	Current News_2/20/19
2/25
2/25 Precept Cancelled (Covered in class)
2/27	WebGL	Learning WebGL, WebGL Models: End-to-End, W. Chun	WebGL Notes 2/27 Current News_2/27/19
3/4	Special Seminar: Rob Hill'84 President, Americon Consulting	"Internet Auctions: Game Theory and (Ir)rational Behavior"	Auction Reference Links; Auction-Theory Notes; Current News_3/4/19
3/4 Precept	Lab 3: Client-Side Processing with HTTP	Cookie Tutorial	Current News_3/4/19
3/6	Special Seminar: Spencer Lucian'08,VP, Operations and Business Intelligence, FromYouFowers.com	"Using the Internets to: Make Hay When the Sun Shines; Else, Preparation."	Current News 03/06/19
3/11	Special Seminar: Daphne Earp Hoppenot'08, Yext	"From concept to IPO"	Assignment: HW2 "What I'm missing" Due Wednesday, March 13 ,  Current News 03/11/19
Precepts 3/11	Mid-term Week: Precept Canceled; However....	Think about who you'll work with on... HW4: Final Project - Preliminary Proposal Due 3/26
3/13	Assignment: HW2 "What I'm missing" Due Wednesday, March 13	Janai, J. et al. Computer Vision for Autonomous Vehicles: Problems, Datasets and State-of-the-Art	Instructions on Reading and Preparation for Class on March 27,  Testimony given by Prof. K. to NJ Assembly Comm on Transortation, Monday, March 11
3/18 - 24	Midterm Break	Work on Designing Your Final Project While on the Beach
3/25	REQUIRED READING INSTEAD OF FORMAL CLASS (ALTHOUGH WE DID HAVE CLASS..	Janai, J. et al. Computer Vision for Autonomous Vehicles: Problems, Datasets and State-of-the-Art	Instructions on Reading and Preparation for Class on March 27
3/27	Basics of Driverless Beyond HTTP: TCP/IP and Socket Communications Handout6	TCP/IP Tutorial TCP/IP IBM Book	Lab 5: Beyond HTTP, Interesting Links 3/27/19, TCP-IP Notes 3/27  Homework #4
4/1	Presentations of Summaries of  Janai, J. et al. Computer Vision for Autonomous Vehicles: Problems, Datasets and State-of-the-Art	By Class of Orf401S19	Current News_4/01/19
4/1 Precept	Final Project StoryBoard Presentations	Current Partners  , Final Project Prelim Proposals
4/3	Special Seminar: Troy Ewnachyna'94, Former VP Business Development and Digital Strategy, NBC Sports & Olympics; Creator of 3on3 Hockey	"Streaming SuperBowl LII,Achievements & Lessons Learned",	Current News_4/03/19
4/8	Continuation of Presentations of Summaries of  Janai, J. et al. Computer Vision for Autonomous Vehicles: Problems, Datasets and State-of-the-Art	By Class of Orf401S19	Current News_4/08/19
4/8 Precept	Final Project Updates... Discussion of issues.	Current Partners  , Final Project Prelim Proposals
4/10	Finishing the Presentations of Summaries of  Janai, J. et al. Computer Vision for Autonomous Vehicles: Problems, Datasets and State-of-the-ArtPlus...Basics of Driverless	By Class of Orf401S19	Extracting Cognition out of Images for the Purpose of Driving  Current News_4/10/19

PART III. OPERATIONAL CONSIDERATIONS AND CASE STUDIES

Date	Title	Reading	Notes
4/15 No Class... I ahave to be at a conference during the day.	Consider this the precept...Do Independent work on Final Project with your partners	work on your own... in class or at a work area in Sherrerd
4/15 Precept: We will have clss from 7:30 to 9:30 Hope you can come for all	Internet Pricing	Internet Pricing Notes 4/15	InterestingLinks_4/15
4/17 Special time 7:30 -> 8:50pm (no class regular time)	Special Seminar: Antigone Valen'15, JP Morgan Analyst	The Lyft IPO	HW#5 Comparing Lyft & UberInterestingLinks_4/17
4/22	Internet Pricing	Internet Pricing Notes 4/15	InterestingLinks_4/22/17
4/22 Precepts, Time changed ...	Time changed to: 4/23 @ 4:30pm. Friend Center. Convocation Room	Seminar by Christopher Hart, former chairman, NTSB.	Automation Challenges for Autonomous Vehicles
4/24	Comparing Lyft & Uber (HW#5)	Class presentations & discussions of HW#5	What Exam May Cover InterestingLinks_4/24/17
4/30	12TH WEEK EXAM	two-sided 8.5x11 cheat sheet	Orf401S18 Exam,
5/1	Review of 12th week exam, Prepare for final Project Presentations		InterestingLinks_5/01/19

Note: This schedule is tentative and may change during the course of the semester.

Standard Reference Textbooks and Readings

• Chunka Mui & Paul Carroll (2008),  
  The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups,(Broad perspective),
• Peter Thiel (2014), Zero to One,
  Crown Business, ISBN 978-0-8041-3929-8,(Broad perspective),
• Elliot Branson (2015), Uber...,(Broad perspective),
• Sedgewick, R. and K. Wayne (2006), Intro to Programming in Java,
  Addison Wesley. (CS 126 text, Online resources,
• Deitel, P.J.Deitel, H.M., Deitel, A., , & Morgano, M. (2001),
  Android for Programmers: An App-Driven Approach (Deitel Developer Series), Prentice Hall. ISBN 0132121360, 
• Xamarin mobile app developer center
  Getting Started Key Introductory Guides to Mobile Development with Xamarin
• Laudon, K. and C. Traver (2008), E-Commerce: Business, Technology, Society (4th ed.)
  ISBN: 0-13-600645-0, Prentice Hall (general background reference, fundamental perspective,)
• Deitel, H.M., Deitel, P.J., & Nieto, T.R. (2001),
  eBusiness & eCommerce - How to Program, Prentice Hall. ISBN 0-13-028419-X (A little old but buyable)
• Deitel, H.M., Deitel, P.J., & Nieto, T.R. (2001),
  e-Business & e-Commerce How to Program Preface

Additional readings will also be handed-out from time to time. Your
are responsible for completing the readings prior to the first day
that they will be discussed in class.

 

Assignments

You must complete the following assignments during the course of the semester:

e.

 

Description	Due
Lab 1: Server-Side Processing with HTTP - Part I	2/13
Lab 2: Server-Side Processing with HTTP - Part II	2/22
Lab 3: Client-Side Processing with HTTP	3/10, This is a HARD deadline
Lab 4: Client-Side Processing with HTTP - Part II	Merged with Lab3 above
Lab 5: Beyond HTTP	4/22
Lab 6 (PS 1): Capacity: Issues and Analysis	4/29

Final Project

A Final Project Symposium will be held on Friday, May 10 at 10:00am in Room 101 ORFE. Each group has only 20 minutes for their presentation including: setup time (have everything ready), presentation (15 minutes MAX), and discussion (3 minutes). Attendance will be taken. You will need to sign in and out.

The written element of the Final Projects are due the following Monday 5/13. (Examples from the 2008 final projects).

Virtual investments by the class of 2013 at the beginning in the semester of eCommerce companies was less than spectacular. Class gains were 2.75% while the S&P; gained 4.2% .

If everyone would have simply bought the average gain would have been 9.11%! Biggest winners were Kyle O'Donovan and Brian Berkowitz (34.25%, 32.53%). Biggest losers were Chetan Narain and Steve Chen/Dao Mi (-20.96% and -18.21%) Tabulated results

After the presentations, we will have a class PICNIC on Friday May 10, (4pm-7pm) @ 42 Cleveland Lane. Swimming may be available (if the price of gas ia cheap enough to heat the water.).
Hopefully at worse we can shoot pool (but I've never played pool before 🙁 ) You are welcome to bring a guest.

Grading

Grades will be based on your performance on problem sets and labs (30%), a "11th week" exam (30%), the final project (30%) and 10% class participation.